Revamping Fit IV Life: A Cohesive Brand Identity
The Challenge: Fit IV Life, a well-established fitness center, approached me to create designs for a limited apparel release. While they had a logo, it needed a refresh to ensure a consistent brand image.
The Goal: I saw this project as an opportunity to go above and beyond in terms of quality and the smaller details. I took the initiative to conduct a mini rebrand for Fit IV Life. This involved refining their existing logo and establishing a clear creative direction for their brand.
The Result: A technically refined and pixel perfect logo paired with a cohesive color scheme and design elements that perfectly capture Fit IV Life's commitment to fitness and community.
